You have connected and built a community around period care with your over 3mm followers on TikTok. Can you share how all of this happened?
Nayda: I am just passionate about period. I am also a co-founder of period.org. August is a lifestyle brand working to reimagine periods; it is also a growing online community aiming to reimagine and redefine the period experience to be powerful and dignified. I want to break the period of shame through August and its community. Girls should not hide their tampons while going to the bathroom.
Petite Studio has a unique position and target customers. How do you ensure the fitting of your clothing is right?
Jenny: Most retail brands don’t really care about petite sizes… Our team makes up of petite girls. Our entire team will try on every sample individually for each style to ensure they fit us first. I am pregnant right now; otherwise, I would try on every piece (about 100 products per season) to ensure the details and fitting are perfect.
OLEADA adopts a unique design approach called “Design Thinking.” What is that?
Tiffany: I was trained as an engineer. I was not prepared when OLEADA was first started because I had zero experience in designing bags. But at my previous jobs in tech consulting, we applied Designed Thinking in all types of projects. First is to learn about users’ needs, build prototypes and test them, then keep iterating the process until you finally get what you want. We adopt the same approach to designing OLEADA bags. We shadowed 20 professional women in cities such as New York, Hong Kong, Shanghai, Dubai, London, etc., to observe their typical workday. We concluded the top four pain points that a perfect workbag should cater to: lightweight, laptop friendly, durable, and minimal. Then we held meetings with our designer, marketer, technician, seed users, and e-commerce team to build the first batch of prototypes. In the beginning, we launched our designs onto the market in small batch productions and let the users tell us what they didn’t like through actual use. You might be surprised that our signature Wavia Bag has already undergone three major updates.