For a More Gender-balanced World
From Tiffany, Co-founder of OLEADA
Hey, my fellow professional girls!
Before starting OLEADA, my co-founder Tracy and I worked in Finance & Investment. I was on Wall Street, New York, while she was working in Central, Hong Kong. As female minorities, we saw the gender imbalance in the business world and felt a strong need for change. That called for jumping out of the box to play our own games as many of our role models did. We quit our jobs to build a brand that empowers women
My Eureka moment came from the point of frustration. The weight of long working hours and frequent travels hit me during a business trip from JFK to Hong Kong when my shoulder strap broke as I struggled to shove my laptop back into my handbag - it was the last thing I needed when I was physically and mentally drained.
I could not help but wonder: how come female professionals like us still needed to put up with the most basic pain points, when we had solved some of the world's most challenging problems?
Women's representation in the professional world has grown tremendously, yet we still struggle to find a work bag that excels both in functionality and aesthetics. This is why we created OLEADA, a "painkiller", an elegant handbag solution to bring a sense of weightlessness back to you.
So your life could be a bit easier, a bit lighter, and hopefully even happier. So you can spend more time on yourself, realize your own potential, and live as your heart desires. We believe one day, when you look back, you will find that your stories inspired the next generation of girls, and your achievements have also planted seeds toward a bigger change - a more gender-balanced world.
